Eastmeadia

I BELIEVE THE WORLD (WIDE WEB)
CAN BE A BETTER PLACE.





I write about poor user experience (UX) because I want online marketers, designers, and developers to be critical of their work — this way, we can improve the web together.
Drew Eastmead headshot
Drew Eastmead
Digital marketer & UX obsessive
Irene Au, former head of UX at Google & Yahoo!

"Poorly designed experiences are the result of a lack of empathy for customers."

Companies spend $500 billion each year on marketing, but only $9 billion on customer service. I think that is a sign of imbalanced priorities. Imagine how much better our online experiences would be if those dollar figures were just a bit closer together.

"Simplicity always wins."

Richard Branson has seen hundreds of proposals in his 40+ years of business experience. In The Virgin Way, he says leaders usually gravitate toward plans that are simple. In other words, "A confused mind says no." I like taking the "simplicity is beauty" approach in managing work and desgning websites.

Richard Branson, CEO, The Virgin Group